An Introduction To Podcasting
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Is Podcasting For You?
Podcasts can differentiate you from the majority of businesses in your sector, but they can do much more than that.
Here Are 10 Things Podcasting Can Do For You:
Effective Podcasts can help:
1. Raise Your Profile and Reinforce Your Position In The Market Place:
Well produced podcasts are an excellent vehicle to position you and your business as a ‘thought leader’. They can add credibility, make you stand out and differentiate yourself in the marketplace. You can show you have a voice and opinions about your industry. You can lead and join the conversations. You can ‘be there’ – All this on a global scale.
2. Improve Your Marketing Effectiveness:
Podcasts can help create a brand new marketing ‘channel’ for your business cost effectively and easily by putting you into podcast directories. (70% of all podcasts are found via iTunes). It’s a great way to reach new customers and prospects as well as engage with existing ones. You can easily monitor their impacts, see where your podcasts are being downloaded geographically, and track the number of downloads as they increase over time.
3. Build Communities:
Podcast subscribers give you permission to be part of their lives. They have found you and want to be part of your community. Regular podcasting allows you to get closer to your clients, customers and prospects.
4. Increase ‘Engagement’ With Your Customers:
It’s about ‘dialogue, not diatribes’. Used as part of your overall marketing strategy, you have the ability to feature customer and listeners feedback. You also get the chance to respond and continue the conversations. Audio comments and phone comment lines can be added, and the podcasts can be established as an integral part of your ongoing marketing, both online (e.g. Emails, Twitter, Facebook etc) and offline (e.g. PR, direct mail campaigns, sales visits, enquiry generation and handling).
5. Improve Your Internal Communication:
They can are also be an excellent tool for internal communication for things such as information and news distribution, training and education, ongoing and catch up communication for things like missed meetings, presentations, conferences and events.
6. Develop and Support Your Branding:
Podcasts can provide a great opportunity to develop your brand and build ties with customers through a new medium. They can reinforce your ‘personality’, support your business goals, help get your key messages across and really differentiate your business.
7. Generate Income:
Get it right and there are lots of ways to make money podcasting such as episode series, podcast sponsorship, advert insertion, blog adverts (headline), set up affiliated programmes / promotions, even establish paid subscription.
8. Add Real Value To Your Customers:
Give your customers ‘more’, make them feel ‘special’ and create a real difference via exclusive information, special offers, directions to “secret” info, useful links, competitions, even financial rewards.
9. Improve ‘Accessibility’ To Your Business:
Podcasts can be easily made available on more than one platform. (e.g. mobile phones / mp3 players / online). They are available 24 hours a day, and your users are in charge of the pace they consume your output. Once subscribed to your RSS feed, your subscribers get updates delivered automatically. Keep ‘delivering’ and they become ‘tied in’ to you and your business.
10. Increase Traffic To Your Website:
Podcasts are a great way to get your website details in front of new people, and remind existing contacts it’s there (and you are too!). If people like what they see and hear, they’ll link to your website, and of course they’ll tell lots of others too.
