“You have to establish dialogue with customers and add value without being pushy,” April 7, 2010
Posted by David in Uncategorized.trackback
I’ve just been reading this article in the Seattle Times Business & Technology section. You can find the full article by Amy Martinez here “Retailers jump on social media bandwagon with Facebook, Twitter,” I think it gives some really good examples of how businesses have engaged with social media to build relationships with customers, which in turn delivers benefits for both.
Here are some to the quotes that stood out to me.
“Savvy retailers are making sure their fans receive value in exchange for their digital vote,”
“Nordstrom began encouraging store employees to use Facebook and Twitter to talk with customers about work-related matters — everything from new handbags to holiday hours.”
“You’re not there to sell,”
“It’s not that we don’t ever do offers, because we do, but that’s kind of secondary,”
“For us, social media is about extending our lifestyle to a broader audience. We’re not so driven by the need to monetize it.”
“You can’t just set up a Facebook page and that’s the end of it, you have to have someone running that page, reading comments, responding to questions and making sure you’re promoting the growth of that group.”
And what can customers expect to see & experience on businesses social media sites? here are a couple of examples.
