Talk With Rhythm.

A great example of a business “engaging with customers” though podcasting. October 21, 2009

I’m convinced there are no businesses, organisations or community that could benefit from podcasting and here is a company that proves that.

They’ve followed the New Rules of Marketing And PR (As in that fab book by David Meerman Scott)

• A company that blogs about what is important, relevant and interesting to their customers. http://info.4imprint.com
• A business that has a human face by showing it’s staff on the front of their website. www.4imprint.com
• A company that offers free advise and information to anybody who wants to take it. They’ve been podcasting since June 2006

For me this is a company that believes in the new rules and the effect they can have on their business.

By the way if you’ve not had a look at what they do, they produce promotion merchandise and what’s that got to do with podcasting?

ANSWER: Everything!